The rebrand objective is to embrace the rich history and culture of Neti’s native India, while stepping forward into the modern world. The update will showcase the rich colors and patterns, with a contemporary treatment for type and graphic elements.
Death to Helvetica
Death to Helvetica is an illustrated alphabet built from the skeleton of Helvetica. Taking a neutral form, and turning it on its head.
The goal of this rebrand is to celebrate the Americana culture that is the foundation of the Duck Brand. The updated style pays homage to the war effort, American signage, and the values of the true grit and hard work this country was built from.
Spot Forecast is the difinitive skateboarding application, putting the entire city in the palm of your hand.
The app gives skateboarders all the information they need to have a great session, before every stepping out the door.
Along with city information, the app connnects skaters together through social media.
HellFire Specials are a specialty wheel model for the brand, SpitFire wheels. SpitFire represents the largest wheel brand in skateboarding.